Fisher Island Club CEO Bernard Lackner Welcomes Famed Digital Artist, Laurence Gartel, To Unveil $200k “Art Car” During Art Basel Miami Beach 2014

Gartel’s Tesla “Art Car” from Art Basel Miami Beach 2010
Gartel’s Tesla “Art Car” from Art Basel Miami Beach 2010

I am thrilled to welcome one of the most world’s most prolific digital artists to Fisher Island Club during this year’s Art Basel Miami Beach. A globally acknowledged pioneer of the Digital Art movement, Laurence Gartel will unveil his latest “Art Car” in the form of a $200,000 RENNtech Mercedes-Benz Super Car, which will be wrapped in an abstract digital collage of vibrant images inspired by the tropical beauty and nature of Fisher Island Club.

If you’d like to read about the upcoming exhibition, check out our press release on CNBC here. Below is a portion of the article:

“We are pleased to welcome Laurence Gartel for this inspiring installation,” said Bernard Lackner, CEO of Fisher Island Club. “His diverse collection of pieces, particularly the Art Car, truly captures the progress of digital art over the decades and will provide an engaging exhibition that is sure to excite our Members and stimulate the senses.”

Gartel has spent the last four years producing Art Cars. His first commission was with Tesla Motors to transform an electric Tesla Roadster into a work of art by wrapping the car’s body in bold, colorful vinyl designed by the artist. The Roadster, which was unveiled in 2010 during Art Basel Miami Beach, quickly went viral to over 25,000 websites and is still making waves today. Gartel, who was featured with his own pavilion at the 113th New York International Auto Show, has also done Art Cars with Rolls Royce, Ferrari and Cadillac.


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